Profitable circular claims management for mobile phone claims.

After years of grand words about the circular economy, climate targets and avoided CO₂ emissions, sustainability has come under sharper scrutiny. Christian Jansson, founder of Rewind, argues it has not become less important — but that the demands have changed.

“There was too much sustainability that didn’t add up financially. Sustainability work that can’t carry its own weight will not survive. It’s no longer enough to say that something is circular — it has to be measured, followed up and made to pay. Sustainability shouldn’t be a side project. It should be a better business model.”

For insurers, this becomes concrete in the claims process. Damaged mobile phones, tablets and electronics often retain value — as a product, spare parts or raw material. “If a phone can be verified, handled and reused instead of simply being paid out, the insurer gains better control, lower costs and a sustainability result that can actually be demonstrated.”